Sep 19, 2025
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18 min read
Twinkies, Treats, and Terminal Decay
The pet segment’s rotting, the snacks are stale, and the cold coffee hasn’t even launched.
Sep 14, 2025
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19 min read
Locked, Loaded... and Lagging?
Smith & Wesson aims for a turnaround, but hits some blanks along the way
Aug 29, 2025
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19 min read
From Meme to Machine
Robinhood Plans on Turning Degens Into Lifelong Customers
Aug 11, 2025
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17 min read
Magneto Would Approve
MP’s magnet plant isn’t just a factory but a money printer wrapped in a Department of Defense contract.
Jul 27, 2025
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17 min read
Parts Unknown
O’Reilly Built a Compounder in a Category Everyone Ignored
Jul 6, 2025
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18 min read
Pixels and Profits
A $1 Billion Breakup Fee Was Just the Beginning for Figma
Jun 23, 2025
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12 min read
From Flameout to Factory Floor: Is This Nano’s Redemption Arc?
We Dug Into Nano So You Don’t Have To—Turns Out, There’s a Real Business in There Now
Jun 11, 2025
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12 min read
Prison, Profits, and Political Tailwinds
Why The GEO Group Might Be the Most Controversial and Most Profitable Policy Trade of the Decade.
May 10, 2025
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8 min read
The Ultimate Finance Platform.
a fake creative brief for ramp
May 7, 2025
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9 min read
Born In A Barn.
a fake creative brief for Trek.
May 3, 2025
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8 min read
Find Your Happy Place.
a fake creative brief for Wander.
Apr 27, 2025
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9 min read
Safety. Performance. Comfort.
a fake creative brief for Red Wing Boots
Apr 23, 2025
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10 min read
Incredible Sound. Incredibly Light.
A fake creative brief for Beats By Dr. Dre
Apr 20, 2025
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8 min read
Creating Abundant Freshwater
A fake creative brief for Rainmaker
Apr 19, 2025
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9 min read
Ontology. Ontology. Ontology.
a fake creative brief for Palantir
Apr 16, 2025
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8 min read
There's No Comparison
A fake creative brief for Impulse.
Apr 14, 2025
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9 min read
Winner Winner Spicy Dinner
a fake creative brief for Yellowbird Sauces
Apr 12, 2025
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13 min read
Clouds, Chips, and a Hint of Ellison
Oracle’s Billion-Dollar Infrastructure Bet—and the Patience It Demands
Apr 11, 2025
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7 min read
Accelerate Your Supply Chain.
A fake creative brief for Flexport
Apr 10, 2025
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8 min read
Supersonic Air Travel Is Coming
A fake creative brief for Boom.
Apr 7, 2025
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18 min read
AI Wants Power—Constellation Delivers It
How One Company Is Powering the Machines... and the Margins
Apr 7, 2025
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7 min read
Timeless Cars, Endless Journeys
Olympian Motors (fake creative brief)
Apr 7, 2025
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9 min read
Certified. Verified. Delivered.
Bezel (a fake creative brief for Bezel)
Apr 5, 2025
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9 min read
Build. Operate. Maintain.
a fake creative brief for Gecko Robotics by Azar Group
Apr 3, 2025
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16 min read
Built Like a Tank, Valued Like a Toaster
Dissecting the Five-Headed Beast That Is Garmin