Bet on your Beliefs

A fake creative brief for Polymarket. Polymarket is the world's largest prediction market platform, allowing users to bet on the outcomes of real-world events across various topics, such as politics, sports, and pop culture. Polymarket's identity is defined by its use of blockchain technology to provide a transparent, secure, and decentralized environment for users to speculate on future events.

Problem

The core issue preventing Polymarket from achieving its goal is limited mainstream awareness and trust in crypto-based prediction markets. Most potential users either don’t know the platform exists or are hesitant to engage due to concerns about regulation, crypto complexity, or legitimacy.

Polymarket is gaining traction in niche circles but is “failing” to break into the mainstream scene. It is often misunderstood, as people may only see it as a crypto gambling platform, which could limit its adoption. Polymarket must cut through the noise and simplify its value proposition for a mainstream audience. 

Why It Matters

Polymarket remains misunderstood by mainstream users, making them miss out on massive user growth. People are interested in real-world events but haven’t embraced prediction markets yet. If users don't sign up and fund their accounts, Polymarket can’t scale its liquidity and attract more market creators or justify promotional partnerships. The longer the mainstream misunderstands Polymarket, the harder it will be to build network effects. 

If nothing changes, Polymarket will be stuck as a small niche platform used by a small crypto native audience. This would cause trading volume to plateau, limit revenue and market liquidity. Making it harder to attract institutional partners, regulators, or mainstream media attention. 

Who They Are

Polymarket users are informed, curious people who crave an edge when understanding what’s going on in the world. They don't just read headlines, they want real data, odds, and incentives that reward their intuition. They enjoy being ‘early’ but only if it's something smart, not gimmicky. 

Polymarket’s user base is rational but rebellious; they question institutions and legacy media and enjoy questioning conventional wisdom. They value truth, autonomy, intellectual competition, and transparency. They are also constantly scanning trends before they go mainstream, willing to spend time researching topics, and prefer platforms that are meritocratic, not driven by clout or status. 

Many Polymarket users spend their digital time using X, Reddit, Discord, and watching YouTube long-form content. They follow crypto, politics, geopolitical events, and sports analytics trends. They also consume other forms of long-form content like podcasts, books, and other educational tools. 

They value credibility and transparency and want to know how things work. Status through knowledge: They love sharing forecasts, data, and bets that hit early. These people are often respected on the platform they use, allowing them to showcase their edge in both public and private conversations. 

What They Want

For Polymarket users, it's not only about the bet, it's about being early, right, and known for it. Many users are betting on their identity, validation, and status. “I called it before anyone else”. Users also value being a part of a ‘class’ that gets it rather than chasing headlines. 

Polymarket allows users to get rewards based on their insights, while other platforms may dim insights down. These communities value signal over type and want to stay ahead of the curve. They want to be empowered and feel powerful in their ability to predict based on their beliefs.

Core Human Truth

“If you’re early and right, you don’t just win. You prove you see the world more clearly.” 

Many Polymarket users believe they are smarter than the rest of the crowd, craving recognition not for cloud but for clarity. Polymarket is a scoreboard for foresight. It’s not about betting on the future it's about showing you understand it

Supporting Signals

On social media, users proudly post screenshots of Polymarket positions weeks before the headlines caught up. Not for the payout, but for the “I told you so.” In a world filled with opinions, people crave ways to prove their predictions. 

While not all users are making money, they can bet on their beliefs 

Strategic Platform

• Polymarket is where foresight gets recognized

• Don’t just predict the future - Bet on it

• Smart calls deserve a stage

• For those who think ahead, here’s where it counts

Podcasts - long-form podcasts that go in-depth on subjects that make you think. Debate platforms. 

Billboards - Near universities and other areas where deep thinkers reside.

Magazines -  Arena Mag, Colossus, and other magazines that real people read to gather information to make informed decisions. 

Strategic Rationale

Is Polymarket failing to break through because it's misunderstood, or does its target audience not want to bet? Show that Polymarket is for thinkers, not gamblers. Framing Polymarket as a tool for serious minds who want to be right before the rest of the world catches on.  

Tagline or Headline

• Polymarket is where foresight gets recognized

• Don’t just predict the future - Bet on it

• Smart calls deserve a stage

• For those who think ahead, here’s where it counts

• Be Early. Be Right. Be on Record. 

• Call your shot.

Key Message

This isn’t gambling its a way to prove to those who clearly you think before everyone else jumps on the train. Make users feel validated, competitive, and curious. By allowing them to test their instincts

Easy to use and share. “I'm calling it now, and I’ve got the receipt.”

Creative Executions

Social Leaderboard via social media - highlight users who called their shot (Babe Ruth calling his HR). “The Early Board”

Prediction Time Capsules via Out of Home ads - Geo-targeted billboards with real-time bold predictions. Could add QR code live markets. 

Call it before it breaks via Podcast Segments - Podcast partners can make predictions that their viewers can bet on

Challenges - Parlay-style bets. Invite users to call several major events and if they hit all three they win rewards and public recognition.

Original short-form content via Instagram/TikTok - Take mainstream headlines and challenge them 

How We’ll Measure Impact

• Increased Trading Volume Growth

• New user accounts being funded 

• Increase in UGC on social media

• Brand perception shift: How do users view Polymarket? As a platform to prove foresight, not gambling