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Supersonic Air Travel Is Coming

Supersonic Air Travel Is Coming

A fake creative brief for Boom.

Gabe Azar
AI Wants Power—Constellation Delivers It

AI Wants Power—Constellation Delivers It

How One Company Is Powering the Machines... and the Margins

Gabe Azar
Timeless Cars, Endless Journeys

Timeless Cars, Endless Journeys

Olympian Motors (fake creative brief)

Gabe Azar
Certified. Verified. Delivered.

Certified. Verified. Delivered.

Bezel (a fake creative brief for Bezel)

Gabe Azar
Build. Operate. Maintain.

Build. Operate. Maintain.

a fake creative brief for Gecko Robotics by Azar Group

Gabe Azar
Built Like a Tank, Valued Like a Toaster

Built Like a Tank, Valued Like a Toaster

Dissecting the Five-Headed Beast That Is Garmin

Gabe Azar
Break Hearts, Not Parts

Break Hearts, Not Parts

Hadrian - a fake creative brief

Gabe Azar
Most Fast. Bank Faster.

Most Fast. Bank Faster.

Mercury (Fake Creative Brief)

Gabe Azar
Loaded - Liquid - Lean

Loaded - Liquid - Lean

Coupang: Korea’s Most Dangerous Export Since BTS

Gabe Azar
Bet on your Beliefs

Bet on your Beliefs

Polymarket (fake creative brief)

Gabe Azar
Fintech is on the Menu

Fintech is on the Menu

Can Toast Keep Popping or Will It Get Stale

Gabe Azar
Uranium Boom

Uranium Boom

Cameco’s Westinghouse Bet

Gabe Azar
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Delivering sharp market insights and inventive creative briefs for a smarter kind of intelligence.

The Azar Group

Delivering sharp market insights and inventive creative briefs for a smarter kind of intelligence.

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